Date Published:
Jun 01, 2006
Category:
Policy Notes
Focus Area(s):
Code:
PN 2006-07

Ever wonder why one product brand enjoys a more prominent shelf location in a particular retail establishment than another brand? Would such arrangement have any impact on the price one pays for a particular product? Answers to these are related to the relatively unexplored business phenomenon known as slotting allowances or fees for store shelf space. Read more about it...



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