This report reviews the medical tourism industry in the Philippines. It discusses the global market for medical tourism, analyzes the demand and supply aspects of the local industry, and identifies its drivers of growth. It performs an industry benchmarking exercise by looking at benchmarks associated with strategy setting, organization and management, service quality, care, travel and accommodation, and financing. It also conducts an analysis of the strengths, weaknesses, opportunities, and threats of the industry.
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In other Publications
- Serafica, Ramonette. 2015. A comprehensive Philippine government strategy on the competitiveness of the services sector. Discussion Papers DP 2015-05. Philippine Institute for Development Studies.
